Kuwait-based Jazeera Airways revealed today that 8.5% of total bookings in June were generated through one of its native mobile booking apps, which puts Jazeera Airways customers as one of the most adaptive and tech-savvy travelers in the world.
According to industry insiders, mobile booking apps typically generate between 0.5% and 2% of total airline bookings in any given month, as compared to web bookings that can generate between 10% and 90% of total bookings in a given month depending on the market and the airline’s network.
Jazeera Airways, which has consistently generated about 60% of bookings through jazeeraairways.com, had introduced an iPhone booking app, an Android booking app, and a facebook booking app in March of this year. The iPhone and Android apps enable customers to browse through flights, book and pay for seats and check-in.
The launch of the mobile apps follows a series of value-bolstering services introduced by the airline to offer more value to customers than any other offering by any airline in the Middle East.
Jazeera Airways launched in June this year the self-check-in service with the introduction of state-of-the-art kiosks that empower travelers to check-in, choose their seat, and print their boarding passes independently.
In addition to mobile apps and the easy and fast self-check-in kiosks, Jazeera Airways today offers passengers the online check-in alternative, year-round competitive fares and on-board duty free shopping service.
Jazeera Airways is also ranked the highest in on-time performance (OTP) in the Middle East in the second quarter of 2012, as measured by FlightStats, the US-based global OTP tracker. The airline’s OTP for the second quarter was 94.21%.
The airline operates a two-class cabin comprising of a Business Class and an Economy Class. Jazeera Airways’ Business Class offering includes a separate cabin for passengers, exclusive check-in counters, Business lounge access at airports, in-flight à la carte menu, and 60 kilograms in free baggage allowance. The airline’s Economy Class offers travelers free baggage allowance of 40 kilograms, free on-board meals with a changing menu every month, and year-round value fares.
Jazeera Airways’ network originating from Kuwait includes high-demand business, leisure, family, and weekend destinations such as Dubai, Bahrain, Beirut, Alexandria, Amman, Damascus, Istanbul, Sharm El Sheikh, Assuit, Luxor, Mashhad, Sohag, Jeddah, Riyadh, Cairo and Al Najaf.
Jazeera Airways is an IATA-member airline and operates one of the youngest Airbus A320 fleets across the Middle East and North Africa.