Hotel Mall of the Emirates announced occupancy in the first quarter of 2012 was on par with peak years, a very positive indicator for the year ahead.
In line with reports from key industry sources such as STR Global, Kempinski Hotel Mall of the Emirates announced that occupancy during the first quarter stood at 87% YTD with an average room rate of AED 1,200
The hotel’s spacious Grand Deluxe Rooms – one of the city’s largest room offerings – continued to be the most popular room product especially among guests travelling with families. The hotel noted that the online bookings were up – now constituting 30% of all booking channels – with the hotel’s special offers enjoying popularity especially among guests looking for high value packages.
Given the hotel’s unique position as the only alpine-themed hotel in the midst of a desert, Kempinski Hotel Mall of the Emirates’ “Snowy Desert” package, offering access to the adjacent Snow Park at Ski Dubai, was the package most in demand.
“Tourism indicators on the whole for Dubai have been very upbeat in the first quarter of 2012 and this has been reflected in strong occupancy figures for the first four months of the year, a trend we hope to maintain over the coming months,” said Alejandro Bernabé, General Manager Kempinski Hotel Mall of the Emirates. “Dubai as a destination is fortunate as it will stand to benefit from intra-regional travel during Ramadan this summer as GCC travellers tend to avoid heading out of the region due to cultural and religious sensitivities. Our key feeder markets continue to be the GCC – Kuwaitis, Saudis, Qataris and business travellers from Abu Dhabi in the city for extended periods, and this is unlikely to change over the summer months in particular.”