Kia’s most successful model, the Cerato Sedan, has taken on new form and performance to become a bold demonstration of the company’s determination to deliver according to customer feedback. Giving local and international media a chance to experience the upgrades first-hand, the brand held a test drive in Dubai recently.
Members of the media, Kia Motors Company officials and President of Al Majid Motors – KIA,Mr. Mohammed Khader, all came together on the 22nd of January for the spectacular showcase that was the Kia Cerato Sedan.
The new model boasts re-engineered body shell, more space, improved intrinsic quality and a host of additional convenience and safety features, all coupled with class-leading fuel economy.
Mr. Mohammed Khader commented: “The new model goes places that it has never gone before in terms of efficiency, style and performance. We are confident that those who attended the test drive were able to fully grasp the innovation that is the reinvented Kia Cerato, and that their positive feedback will be a reflection of customer demand for the model.”
The third-generation Cerato’s ‘look’ was created at Kia’s American Design Center in California. The design team was directed byKia’s Chief Design Officer Peter Schreyer, and headed by Tom Kearns, Chief Designer, Kia Motors America.