Kia Motors Corporation, the official partner of the UEFA EURO 2012, has recently announced that it will provide 359 passenger cars to ensure efficient and smooth transportation during the tournament in co-host countries, Poland and Ukraine. Kia is supplying numerous models as official tournament vehicles, including the All-new cee’d, Rio and Sportage, which are among the top selling models in Europe. Kia will also add its D-segment sedans, Cadenza and Optima Hybrid, which have not yet been introduced to European customers.
Scheduled to kick off on June 8th in Warsaw, Poland, the sporting event is the biggest and most prestigious among Kia’s UEFA sponsored competitions. The champion will be crowned on July 1st in Kiev, Ukraine with matches taking place throughout eight cities in Poland (Warsaw, Wroclaw, Poznan, Gdansk) and Ukraine (Kiev, Donetsk, Kharkiv, Lviv).
Benny Oeyen, Marketing Vice President of Kia Motors Europe, delightedly expressed, “Kia Motors is a proud supporter of football and we are excited to play an integral role in the successful coordination of EURO 2012. We believe that connecting with the world through its most watched sport will not only raise the profile of the Kia brand, but also demonstrate Kia’s unique identity and attributes.”
In order to ensure smooth operation, a ‘Kia Roadside Assistance Team’ will be available 24-hours a day from June 2nd to July 4th. The team will provide various emergency services to ensure the safety and convenience of drivers and passengers of official cars.
Kia Motors has taken an active role in supporting EURO 2012 from the initial stages of the tournament. Kia Sportage, an award-winning SUV, was selected as an official ball carrier, in addition Kia Motors has organized several other activities for customers all around the world to enjoy including the five-a-side “Champ into the Arena” which invites amateur football talents from all over the world to compete against each other while providing the opportunity to witness an exciting UEFA EURO 2012™ semi-final match.
Kia Motors Corporation (www.kia.com ) - a maker of quality vehicles for the young at heart - was founded in 1944 and is Korea's oldest manufacturer of automobiles. Over 2.1 million Kia vehicles a year are produced in 13 manufacturing plants in eight countries, and are sold and serviced by distributers in 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US $20 billion. The auto manufacturer is the major sponsor of the Australian Open and an official automotive partner of FIFA, the governing body of the FIFA World Cup. Kia Motors Corporation's slogan - The Power to Surprise - represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.