Lexmark International Middle East underlined the inherent advantages and considerable cost savings potential achievable by the implementation of Managed Print Services (MPS) to over 100 CIOs and IT chiefs from across the Middle East, at the recently held IDC Middle East CIO Summit in Dubai.
The sixth edition of the popular summit was held over two days at the Jumeirah Beach Hotel and was organised by IDC, a leading ICT market research and advisory company. Regarded as a prime networking and interactive event, the summit featured seminars focusing on the government, banking and finance, education, healthcare, telecom and manufacturing sectors. The event is designed as a platform for both ICT suppliers and the region’s top CIOs to network as well as to highlight cutting-edge industry best practices.
Platinum partners of the event, Lexmark’s presentation to the delegates included a rundown of the current scattered imaging scenario globally - where 67% of organizations have no idea of how much they print and 80% of enterprise information is unstructured. Mathias Militzer, General Manager of Lexmark International Middle East, drew attention to the cost benefits and greater efficiencies achievable by optimizing device infrastructure; improving device management; reducing print volumes and streamlining business processes.
“The Middle East CIO Summit is a great platform to communicate with key influencers and decision makers in the Middle East. As a leading global imaging solutions provider, Lexmark is always looking at fresh ways to increase our engagement with the regional market, while at the same time taking into account the feedback that we receive” said Militzer.
Jyoti Lalchandani, IDC's Vice President and Regional Managing Director for the Middle East, Africa, and Turkey, also commented on Lexmark's involvement in the event: "The participation of leading technology vendors is fundamental to the ongoing success enjoyed by the IDC Middle East CIO Summit. Each year our aim is to enable the exchange of ideas and best practices between the providers of cutting-edge technology solutions, the people responsible for implementing them, and the industry's leading market analysts, and contributions such as Lexmark's play a major role in helping us achieve this goal."