LG washing Machine Dominates the Australia Market

LG Electronics (LG), a global leader and technology innovator in home appliances [2], announced that it has recently won the award of the most trusted brand in the Australian market in the Front Load Washing Machine & Dryer & dominates the No.1 position in the washing machines category in Australia. 

LG’s new Washing Machines provide the very best in design and green technology innovation, solidifying our continued commitment to the home appliance market."

The Australian win comes after a recent announcement by the leading & the most prestigious US consumer magazine, competitor claims of washing machine “bubble” feature saves up to 60% of energy and washing performance was likely to mislead consumers. Australian accredited institutions such as SGS and VIPAC, concludes that regardless of the bubble feature, washing performance remains similar to regular cycle and the amount of energy saving was equal to regular washing machine and competitor bubble technology does not effect washing performance where as LG Electronics, Front Load Washing Machine and Dryer is the Brand which has the lowest failure from survey that has done by 27,404 subscriber’s Appliance repair history. LG Washing Machine, is the only brand which reduce energy efficient more than 30% compared to other brands available in the market currently announced by Australian testing laboratories.

Currently, LG Electronics has led the Front Load Mashing Machine market for 17 consecutive quarters in sales and for 12 consecutive quarters in US. All LG Front Load Washing Machine awarded as “best performed models” by Spain Consumer Magazine and as well by Netherlands and Italy.

Recently LG Electronics and United Yousef Mohamed Naghi Company Ltd. had launched its Prime Series of Front Loaders washing machines with Direct Drive 6 Motions technology in Saudi Arabia with best results defined by its streamline design and Innovative technology to meet the high expectations of the Saudi sophisticated consumers.