In a scintillating ceremony held at the JW Marriott Marquis Hotel recently, the ACN Arab Technology Awards 2013 declared Mashreq as undisputed winner for ‘Banking & Finance Implementation of the year’. Arab Computer News is one of the most influential magazines and a leading authority on information technology in varied industry laterals.
Mashreq received this award for its truly disruptive innovation and first of its kind eCube Retail Branch concept implementation.
The honor was conferred upon representatives from Mashreq at the 9th Arabian Computer News Arab technology Awards amidst a crème de la crème crowd of over 300 leading executives and decision makers from the region’s IT industry.
The eCube Retail Branch is a first of its kind globally, which includes the most cutting edge of technology interactions and makes use of all the touch screen and motion gesture mediums available now for retail adoption. The innovation differentiator comes not from just the comprehensive implementation of all the technologies, but in how content is delivered in an engaging experience and how consumers are intuitively inter-acting with technologies they have never seen before.
From Microsoft Kinect Sensors that detect motion and gestures from the passing customer, to Windows 8 tablets, PixelSense digital tables, interactive HD walls, virtual avatars and video chat - the eCube retail concept is redefining the bank branch or store. Customers are now seeing the benefits of increased engagement with branch staff and are now able to use digital technologies as a convenient channel for enquiring and applying for our products. With the introduction of smart technology, the eCube branch experience is keeping the customer in mind, and simplifying day to day banking.
Speaking on the occasion, Shaker Zainal, Head of Distribution said, “It gives us immense pleasure to hold this honor in our hands. This prestigious award of high repute is certainly a moment of pride for us that further confirm our stance as the most techno-savvy bank in the region. We assure further enhancement and restructuring to suit demand and change in times.”
The Banking and Finance Sector Implementation Award was awarded to the institution that has not just invested in technology but can truly demonstrate that it has used IT to create step change within its organization and change the face of the products and services it offers its customers.
David Horton, Chief Transformation Officer, Mashreq said, “The eCube concept has proven to be of a big success with the aim to create customer engagement and further convenience to our customers. We firmly believe in technology led initiatives that reflect on our commitment to continue enhancing our propositions through unique and modern platforms.”
Right since its inception Mashreq has had a modernized vision to embrace the latest of information technology solutions to brace up its banking products in keeping with times.