Mouawad, the legendary luxury jeweller and watchmaker, together with Premier Gem Corporation, the prestigious New York based diamond house and DTC Sightholder today announced the establishment of Premier Diamond Alliance. This newly formed joint venture company will assure a vertical integration of the two companies through the value chain of the diamond pipeline, from rough diamond production to retail sales of polished diamonds and diamond jewelry.
Commenting on the new partnership, Stuart Samuels, Premier Gem Corporation’s President, said: "We are delighted that after two generations of personal family friendship and active trading history with the Mouawad family, we are now able to fully align our business interests; this is truly a very exciting development in both of our businesses.”
Fred Mouawad, fourth generation Co-Guardian of the family business said at the signing of the agreement that "This new venture will be a win-win, offering Premier Gem Corporation a direct route to the end consumer and for the Mouawad Group, access to consistent supply of high-quality diamonds with an assured ethical provenance. Premier Diamond Alliance will additionally be in the position to more aggressively compete for the world’s finest rough diamonds through a wide range of direct rough sources. "
Mouawad and Premier Gem share a deep passion for diamonds, with a commitment to excellence, attention to detail, and high craftsmanship matched with long expertise and impeccable reputation in the industry.