Nawras, Qtel and Qtel Group all won prestigious awards recognising their world-class products and services at the Telecoms World Middle East Awards in Dubai last week. Winning ‘Best Customer Strategy’, Nawras was recognised for the company’s successful efforts in attracting new customers and retaining existing customers with innovative strategies and reward programmes.
The award, which saw Nawras pitted against shortlisted companies from Egypt, Bahrain, Kuwait and Iran, recognised Nawras people for being dedicated to living the customer experience in every area. Recently this extended to social media platforms where direct interaction with team members has seen the popularity of this medium soar and given Nawras another active channel for dialogue with its valued customers.
Qtel Group won ‘Best Operator’, coming first in a competitive field that included Etisalat, Batelco, MTN Irancell, Umniah Mobile Company, VIVA, and Zain Group. Judges recognised the solid progress Qtel Group has made in 2012 since announcing a shift in strategy at the start of the year. In particular, the company’s focus on enhancing the customer experience, through a range of targeted services and development of Broadband and Fibre offerings, helped distinguish the company in a challenging category.
“We are proud that these awards recognise Qtel Group’s ongoing growth and development, in addition to our dedication to our customers. Qtel Group continues to lead the field in delivering the most advanced services, including Fibre and 4G offerings, and in supporting initiatives that make a real difference in people’s lives,” said Qtel Group CEO Dr. Nasser Marafih.
“We continue to focus on new areas for growth, such as the ongoing development of our business in Iraq, the successful launch of 3G services in Tunisia, and the strong potential for development in Algeria. The customer experience is our number one priority, to ensure that we enrich the lives of people today and in the future,” he added.
Ross Cormack, Nawras Chief Executive Officer, said, “It is an honour to receive the award for delivering excellent customer experience. We are constantly looking for ways to delight our customers and have extended the successful Nawras Elite programme so there are now more ways to earn points and receive free credit. We have also opened new stores, introduced great offers like 800/800 and launched our social media platforms. Constantly extending our sales network, we reach more customers in more places with our pleasingly different service. We are thrilled to be recognised again at a regional level and we will continue to work hard to introduce new products and services for our customers to benefit from whether they are at home, at work or on the move.”
Qtel in Qatar won the award for ‘Best Middle Eastern Wholesale Carrier’. Since launching its wholesale operations in 2010, Qtel has become the fastest-growing wholesale operator in the region, with revenues growing more than 100 per cent. In entering this new field, Qtel now provides a world-class network that serves as a global exchange for Internet traffic, from East Asia to Europe to the United States.
These recognitions came in a week of awards that continued to demonstrate the company’s excellence, including Qtel Group CEO Dr. Nasser Marafih being named as number 62 in the Global Telecoms Business Power 100 annual ranking.