Nawras, Oman’s customer friendly communications provider, is celebrating being shortlisted in Ragan’s PR Daily Digital PR and Social Media Awards 2012 in the ‘Best Use of Facebook’ category. From hundreds of entries, the Nawras ‘7x7’ Facebook competition impressed the judges with its innovation, ability to engage with customers and the lasting impact of the promotion.
The Ragan Awards are a prestigious public relations industry celebration of innovative communications. For more than 40 years, Ragan has been reporting on marketing and media relations, with nearly 800,000 readers worldwide. January’s final awards ceremony in New York will see Nawras lined up alongside such leading companies as Nintendo, Nikon, Chevrolet, American Airlines and Major League Baseball.
Omar N. Azar, Head of Marketing Communications, said, “Our ‘7x7’ competition really captured the imagination of our fans and brought many new fans to our Facebook page. A rewarding customer experience is a priority for Nawras and our social media channels have quickly become a very popular part of this. Since joining the sites in late February 2012, we now have over 70,000 fans on Facebook and over 6,000 followers on Twitter. Social media allows our dedicated team to provide real time interaction with our customers on the social media platforms that they enjoy using every day.”
He added, “We gained a lot of new fans as a result of this competition; it is great to see so many people take an interest and continue using the page. To be recognised for our idea by a popular and prestigious industry analyst is a great honour. Our category witnessed an overwhelming number of entries from leading global organisations and we are very excited to reach the final eight especially as Nawras is the only Middle Eastern telecom company to be shortlisted.”
Nawras launched the ‘7x7’ competition over the summer to give away Samsung Galaxy Tab devices to customers over a seven week period. Nawras Facebook fans were asked to correctly answer seven questions to be entered into the prize draw. The answers were available by researching the Nawras website and by the end of the first week, the reach was over 400,000 Omani Facebook users.