The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, opened its branch in Mushrif Mall, Abu Dhabi’s latest mall.
Saif Al Shehhi, the Senior General Manager of Domestic Banking Division of NBAD, along with other NBAD senior managers inaugurated NBAD’s Mushrif Mall Branch.
NBAD’s Mushrif Mall Branch operates on extended hours, 10 am to 10 pm, Saturday to Thursday. Located on Airport Road, the Mushrif Mall, which opened recently, is on a major thoroughfare and close to many affluent residential areas.
“Mushrif Mall attracts a large crowd because of its location and the lack of a shopping centre in that area until recently; opening a branch there is in line with NBAD’s network expansion objective, which is to serve different segments of the UAE society,” said Suvo Sarkar, the General Manager of Consumer and Elite Banking Division of NBAD.
NBAD strategically has opened a branch in the major malls and shopping centres in the country.
“NBAD’s growth strategy is to choose locations that are convenient to consumers and also position the Bank’s brand in line with NBAD being the leading and the Number One Bank in the UAE,” said Abdullah Al Hosani, the Head of Branches and Consumer Banking Transformation.
Another strategy in NBAD branch network is guided by the Bank’s commitment to serving the UAE society. This is why NBAD maintains several cash offices in remote areas like the oil exploration areas in the desert. These units provide services to underserved areas.
NBAD has also been at the forefront of groundbreaking concepts in consumer banking. Recently, NBAD opened two branches in Dubai that fundamentally revamp branches by bringing innovative concepts to consumer banking.
“NBAD believes that its branches serve a crucial objective in building relationships with consumers and it is only through this relationship that we can serve them with quality and increase our services,” Mr. Sarkar said. “NBAD’s branch expansion would continue with a clear strategy and rational.”
This branch is staffed by professional bankers under the leadership of Mr. El Tigani Hamad Elnil, a veteran banker.
NBAD has been ranked by the prestigious Global Finance among its World’s 50 Safest Banks for three years and the safest bank in the Middle East. NBAD has also been named the Best Bank in the UAE in 2011 for the third consecutive year and for the fifth time in a decade by Euromoney.