Nissan Tiida joined comic book superheroes at last weekend’s the Middle East Film & Comic Convention 2014, the region’s leading event for comics, manga, animation, collectibles and pop art. Displayed in ‘Nissan Manga Town’, Nissan Tiida’s bodywork was transformed with Anime (a Japanese-derived cartoon style) characters being drawn on the vehicle by an artist creating another special Tiida Moment.
Commenting on Tiida’s magnificent display at Comic Con 2014, Samir Cherfan, Managing Director at Nissan Middle East, said: “The all-new Nissan Tiida is shaped to reflect the lifestyle of its young-at-heart owners, creating memorable Tiida Moments every time they take the wheel. Its funky image allows us to explore new, fresh and fun activities which will excite our target audience, which was reflected in its display at Comic Con 2014. For us as a brand, it was an extremely rewarding experience to watch thousands of people being inspired by the exhibition of the Tiida’s intricate detailing, splashes of colour and artistic quirks.”
Comic Con is an international exhibition targeted at young, funky, creative and quirky 20-something-year-olds (20-29 year olds are Tiida’s target audience, Comic Cons audience was made up of people of all ages.) It is the ‘go to event’ for comic book/Manga and movie lovers, celebrating popular culture and connecting fans with creators and brands.
Thousands of visitors attend Comic Con 2014, and special guests this year ranged from celebrities from cult TV shows, artists, music, art and exhibitors from across the globe to comic book industry artists. Those included Sylvestor McCoy from the Dr. Who series and The Hobbit film, as well as the incredibly talented Seth Green, voice of Chris on The Family Guy series.