Oman Oil Marketing Company (omanoil) has signed a contract with National Mineral Water Company SAOG (NMWC) for the supply and distribution of water under the brand name ‘ahlain’. This marks omanoil’s first venture into a store brand product which is aimed at transcending the company’s philosophy of total convenience.
“We have bottled our values of excellence and convenience to introduce the ahlain brand with a practical product that fulfills our customers’ everyday needs,” said Hussain bin Jama Al Ishaqi, General Manager of Retail, Fuel Cards and Regional Offices. “Not making any exceptions and applying only the highest standards of quality in sourcing and packaging our ahlain water, we will continue to supply motorists and local communities with the very best in the market.”
He added, “Innovation is injected into every aspect of our business and we partner with companies that are leading the way with technological advancements. We are confident that NMWC will match our quality standards by implementing pioneering techniques to deliver exceptional products.”
Usama El Gohary, Regional Manager of Operations at NMWC said, “We are proud that omanoil has entrusted us with this exciting new endeavor. Our integrated, state-of-the-art and fully automated plant boasts machinery from some of the world’s best equipment suppliers which will satisfy all contract requirements. Like omanoil, we invest in latest generation technology to produce first-grade goods.”
The agreement will see National Mineral Water Company source, manufacture, process, supply, bottle and package, store and distribute omanoil’s ahlain convenience store product. ahlain water will be sourced from the foothills of El Jabal El Akhdar where rainfall is naturally filtered to retain rich minerals. 500ml and 1.5l ahlain water bottles are available at all 81 ahlain convenience stores across the Sultanate.