Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, today announced that they have signed a distribution agreement with Avayo Electronics, a leading manufacturer of communications infrastructure products, specialty structured cabling systems and raised floor systems. As per the agreement, Optimus will promote and distribute Avayo’s wide range of products through their solid channel network across Middle East, Africa, Pakistan and Afghanistan.
“We are happy to sign on Avayo as it is a reputed vendor, whose products complement our existing portfolio. This partnership is very important for us as Avayo helps enhance our Data centre infrastructure offerings. Avayo’s products are a value add to our Data Center offering within the MEA market and complements our existing solutions within this space thus enabling us to provide a comprehensive and complete solution to our partners and customers. We look forward to working closely with the Avayo team to help grow their business and market share in this region,” says Ms. Meera Kaul, Managing Director of Optimus Technology & Telecommunications.
As Avayo’s value-added distributor, Optimus will help create and establish the vendor’s value channel network and conduct focused channel development activities such as training and consultancy to partners to enable them to sell Avayo’s solutions. The distributor will also invest in marketing activities to increase Avayo’s brand visibility in the region. Optimus plans to position Avayo as a solution of choice to complement a customer’s data center requirements and will bundle it with complimentary offerings from vendors such as Opti-UPS, Netgear, Acer, NetIQ to name some to enhance its market share. The company will train partners to enhance their service capabilities and address customer requirements appropriately through their training arm, Optimus Academy.
"We were looking for distributors, who could help increase our footprint in the Middle East and Africa region as these are very important markets for us. After evaluating a number of distributors, we found that Optimus would be a perfect partner for Avayo in the region given their expertise in value added distribution and delivering superior customer service. Optimus also has the required market knowledge, expertise and an extensive channel network to help our growth strategy for this region. We are confident that our partnership with Optimus will increase Avayo’s footprint and business significantly,” Mr. Ashok Kumar, Sales Manager MEA, Avayo Electronics concludes on a high note.