Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, today announced that they have signed a distribution agreement with Bitdefender for the Middle East and North Africa region including Pakistan and Afghanistan. As per the agreement, Optimus will promote and distribute Bitdefender’s range of end point, gateway and servers security products and will create and establish Bitdefender’s value channel network by conducting channel development activities for its value added resellers, systems integrators and distributors.
“As a value added distributor whose focus is on ensuring that our partners have access to the latest solutions from the best global vendors, Optimus is always on the lookout for reputed vendors whose products complement our existing product portfolio and can assist our partners to create long lasting relationships with their end customers. Bitdefender’s products, including their new virtual and cloud products, are unique and are ranked amongst the leading security solutions globally. Bitdefender’s products are a value addition to our existing security solutions portfolio and enhance our overall offering, which will enable us to provide a comprehensive and complete solution to our partners and customers. We look forward to working closely with the Bitdefender team to grow their business and market share in Pakistan, Afghanistan and the MENA region,” says Ms. Meera Kaul, Managing Director of Optimus Technology & Telecommunications.
Optimus will distribute Bitdefender's suite of anti-virus and information security software solutions for small and medium businesses, which detect and prevent known and zero-day threats that target an organization's most critical business assets from the gateway to the network core. Bitdefender combines advanced antimalware technology to provide security against e-threats, viruses, spyware, hackers, spam, and phishing attacks, along with ease of deployment, automatic updates, and near zero management for the small business. Optimus will also offer Bitdefender’s Security for Virtualized Environments , which is the company’s first comprehensive security solution for virtualized datacenters. The solution protects virtualized Windows, Linux, and Solaris systems, both servers and desktops. While integrated with VMware vShield, the unique architecture of the solution allows it to be leveraged when using any system virtualization offering. Bitdefender is one of the only two vendors globally to offer security for virtualized environments.
“Over the last few years, Bitdefender has established its position as one of the leading security vendors in the MENA region. In order to ensure that we continue this growth momentum and increase our market share further, we signed Optimus to help us with our ambitious plan for this region, Pakistan and Afghanistan. Optimus, being a recognized and trusted value added distributor, was a perfect choice given their expertise in selling and delivering superior customer service. Optimus also has the required market knowledge, experience and a solid channel network to help our growth strategy for this region," says Mr. Khalid Muasher, Business Development Manager for Bitdefender.
Optimus plans to conduct focused channel development activities such as training and consultancy to partners to enable them to sell Bitdefender’s solutions. Through its Value Added Services portfolio called Optims 360, Bitdefender resellers will be offered training, certifications, skill development, consultancy services to help them sell solutions; marketing as a service through Optimus Primero; and an entire host of capacity building services to enable them to position and sell the product efficiently and effectively. The company will also train partners to enhance their service capabilities and address customer requirements appropriately through their training arm, Optimus Academy.