OSN, the region’s leading pay-TV network, will support the American University of Sharjah’s (AUS) Sharakah Sports Festival, as part of its ‘Live More’ Corporate Social Responsibility (CSR) initiative, to encourage families to adopt more active lifestyles.
High school students from across the UAE will participate in the AUS Sharakah Sports Festival taking place on February 22, 2014, at the AUS Sports Complex and outdoor fields. The sports festival will feature over 12 schools from Dubai, Sharjah, and Abu Dhabi who will compete in football, volleyball, and basketball, with the aim to promote fitness among high school students, while nurturing their sport skills.
Hamad Malik, Chief Marketing Officer, OSN, said: “The AUS Sharakah Sports Festival perfectly complements OSN’s CSR initiative to raise awareness on the adverse effects of sedentary living and encourage people to adopt healthier and more active lifestyles. We are thankful to AUS and are happy to support the event to get our message across to a wider and impressionable audience.”
"The AUS Sharakah Sports Festival is a fantastic opportunity for students from our partner schools to enjoy outdoor activities while discovering our campus. Along with our focus on academic excellence, extra-curricular activities make up an integral part of the AUS experience. And, events such as these help us share that aim with our partner schools,” said Ali Shuhaimy, AUS Vice Chancellor for Enrollment Management.
The Sharakah Sports Festival is organised by the AUS Office of Enrollment Management, in collaboration with the university’s wellness team. The event is supported by OSN’s ‘Live More’ CSR initiative, which aims to raise awareness about the importance of a well-balanced lifestyle and how simple day-to-day changes can make a big difference.
The World Health Organisation has identified UAE, Saudi Arabia, Kuwait, Bahrain, Egypt, and Jordan, with the highest rates of obesity, with the prevalence of obesity ranging from 74 to 86 per cent in women, and 69 to 77 per cent in men.
OSN ‘Live More’ aims to raise awareness on the importance of a leading a well-balanced lifestyle and how simple day-to-day changes can make a big difference.OSN ‘Live More’ was launched last month through an extensive on-air awareness campaign which includes a series of English and Arabic infomercials that aim to educate viewers on the importance of getting more active. As part of its CSR strategy, OSN aims to create more partnerships and take road shows to schools and universities across the region communicating healthier living and more active lifestyles.