The DMC-LX7 is Panasonic’s new premium digital compact camera from the world-renowned LX series which has been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness.
The new DMC-LX7 is fully re-designed in the lens, the image sensor and the image processing engine, along with other improvements and upgrades. The newly developed LEICA DC VARIO-SUMMILUX lens features F1.4-F2.3 outstanding brightness at 24-90mm versatile zoom range (35mm camera equivalent).
“The LX7 with its neoclassical design is a versatile camera that is ideal for the professional photographer looking for that definitive second camera and for the amateur user who has been yearning for a great upgrade for many years,” commented Hitesh Ojha, Deputy General Manager – Digital Imaging Group, Panasonic marketing Middle East and Africa.
The LX7 with its Panasonic’s Black Box Nano Surface Coating technology minimizes light reflection that causes ghost and flare, which help capture stunning, true-to-life images with outstanding resolution and detail. The POWER O.I.S. (Optical Image Stabilizer) is improved in the correction accuracy.
The newly developed 10.1-megapixel high sensitivity MOS Sensor achieves the expansion of dynamic range by increasing the sensitivity and the saturation. In synergy with the performance of F1.4 bright lens, the DMC-LX7 assures astonishingly high picture quality even in low light situations and the Light Speed AF catches the most fleeting shooting opportunities.
The external design is also improved to achieve even higher operability and to control the rich light source that DMC-LX7 can gain. The aperture ring allows direct, intuitive control of aperture and the internal ND filter makes it possible to reduce light in use at slower shutter speed.
The 3.0-inch large 920,000-dot high resolution Intelligent LCD is also redesigned to offer remarkable visibility under virtually any circumstances. The hot shoe allows attachment of advanced accessories such as optional Live View Finder which helps shooting under strong daylight with high visibility. In addition to the full manual control, wide variety of shooting options such as 16 filters of Creative Control and Photo Style are integrated to look photo and video even more true to the photographer’s creative intention together with the popular Time Lapse shot recording function.
Furthermore, the DMC-LX7 records 1,920 x 1,080 60p (NTSC) / 50p (PAL) full-HD video recording in AVCHD Progressive / MP4* with high quality stereo sound. The 3.8x optical zoom and manual control are also available in video recording to make the video more attractive.
1. The F1.4 Super Bright 24mm Ultra-Wide-Angle High Quality LEICA DC VARIO-SUMMILUX Lens and Nano Surface Coating
The DMC-LX7 is equipped with newly developed 24mm ultra-wide-angle LEICA DC VARIO-SUMMILUX lens with 3.8x optical zoom (35mm camera equivalent: 24-90mm). This supreme lens features outstanding F1.4 brightness at wide-end and even F2.3 at tele-end. The F1.4 lens is about 400% as bright as the F2.8 lens.
The lens unit consists of 11 elements in 10 groups with 5 aspherical lenses with 9 aspherical surfaces including the dual-sided aspherical surface ED (Extra-low Dispersion) lens which has never been adopted to any LUMIX digital compact cameras nor interchangeable lenses. Chromatic aberration is well compensated by the characteristic mechanism of ED lens while other distortions are corrected with the attribute of aspherical lens at the same time. The result is high resolution image with minimal distortion and artifacts such as chromatic aberrations, ghosting and flaring.
Thanks to the Intelligent Resolution technology, the Intelligent Zoom is available with the LX7 which extends the zoom ratio to 7.5x equivalent maintaining the picture quality even combining a digital zoom. For image stabilization, the POWER O.I.S. (Optical Image Stabilizer) is integrated to suppress hand-shake vibration effectively in shooting using slow shutter speed.
2. Newly Designed 1/1.7-inch 10.1-megapixel* High Sensitivity MOS Sensor with Wide Dynamic Range
The DMC-LX7 adopts new 1/1.7-inch 10.1-megapixel MOS Sensor that features improvement in S/N ratio by 1.5 dB compared with the predecessor DMC-LX5. The result is a high resolution image with stunning clarity not only in high sensitivity recording but also in low ISO setting reproducing rich gradation with the exquisitely wide dynamic range even when the situation is highly contrasted.
The high speed digital signal output technology is integrated to realize high speed consecutive shooting at 11 fps in full resolution with mechanical shutter and 5 fps with continuous AF and to record full-HD 60p (NTSC) / 50p (PAL) smooth video. It also contributes to the high speed Light Speed AF to catch the most fleeting shooting opportunities.
3. Enhanced Operability and Unlimited Possibility for Expression
Full manual control is available with DMC-LX7 for advanced users to enjoy more creative photography. With its P/A/S/M mode, photographers can enjoy creative shooting expressing their intention not only in photo but also in video.
The DMC-LX7 has advanced functions that will satisfy experienced photographers, yet is easy and comfortable to be used by beginners with its iA (Intelligent Auto) and iA Plus mode. In addition to the popular iA functions – POWER O.I.S., AF Tracking, Intelligent D-range Control, Intelligent Scene Selector, Face Recognition, Intelligent ISO Control, Intelligent HDR(High Dynamic Range), Intelligent Handheld Night Shot and Motion Deblur mode –, the iA Plus mode lets users adjust defocusing area in the background, exposure compensation and white balance for more flexible control.
The DMC-LX7 is equipped with new 3.0-inch, 920,000-dot Intelligent LCD with super high resolution and a wide viewing angle. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.
4. Rich Options for Expandability
The DMC-LX7 offers a wide variety of options to choose from to match every shooting situation and shooting style. The hot shoe on the top accepts the optional tilt-shift Live View Finder (DMW-LVF2) of approx. 0.7x, 1,440,000-dot equivalent, 100% field of view, which ensures comfortable monitoring even under the strong daylight.