Panasonic is proud to introduce a new Digital Single Lens Mirrorless Camera DMC-GH3 of its top-of-the-line GH series.
The new Live MOS Sensor achieves high-resolution images with minimum noise, whereas the new Venus Engine attains high-speed, high-quality signal processing. These features combine to maximize shooting fun and operating ease. Another prominent feature of the LUMIX GH3 is a tough body that is rugged enough to stand up to even professional use.
“The GH3 is developed keeping in mind the prosumers shooting films and those involved in the field-work, due to its rugged form factor. With all the newly added bells and whistles, we are proud to bring a product that best fits the requirements of those who enjoy the expression of photography and videography. It is packed with advanced technologies developed by Panasonic for its professional video creation.” commented Hitesh Ojha, Deputy General Manager – Digital Imaging, Panasonic, Marketing Middle East and Africa.
The DMC-GH3 realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction; high-grade lens and precision AF achieves high resolution, optimal balance of resolution and noise reduction achieves lifelike image rendering and high precision auto exposure and white balance with live light metering results in the faithful color reproduction.
Panasonic defies the conventional boundaries of a consumer digital camera elevating the potential of video recording capability even higher. Users can freely choose the format from AVCHD, AVCHD Progressive, MP4 or MOV with the frame rate at 60p(NTSC)/50p(PAL), 30p(NTSC)/25p(PAL) or 24p according to the usage. The DMC-GH3 is capable of recording ultra high bitrate video recorded at 72 Mbps (ALL-Intra) or 50 Mbps (IPB). And it is capable of recording continuously for an unlimited time.
LUMIX GH3 features a magnesium alloy full die-cast body and advanced splash / dustproof construction, which was achieved by tightly sealing the sections of the camera body to enable shooting under extreme conditions. Although the LUMIX GH3 is integrating features a class above than other G Series models, it is still compact when compared with an SLR camera, featuring equivalent performance and functions. The body has enabled a new control layout with three dials on the front and back as well as single-function buttons.
The DMC-GH3 integrates a built-in Wi-Fi module for wireless connectivity (IEEE 802.11 b/g/n) to expand shooting possibility. A smartphone or a tablet can be used as a remote controller and a remote monitor. What the camera is seeing is displayed live smoothly on the smartphone/tablet and it is possible to set various controls including focus setting, exposure compensation, ISO, WB and Photo Style in addition to shutter release via live view using Wi-Fi.
After shooting, images even including a RAW file can be transferred to a smartphone or tablet directly right on the spot. Users can choose to upload images to the LUMIX CLUB Cloud Sync. Service via Wi-Fi- tethering and to send them to the DLNA(Digital Living Network Alliance) -compliant AV equipment via a wireless router at home. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet. All these flexible shooting / browsing / sharing style are made possible with the DMC-GH3 and the Panasonic's dedicated application software “LUMIX LINK” for Android / iOS smartphones.
Archiving images is troublesome as they increase but the users can do it wirelessly with the DMC-GH3. Also, users can save precious record of memory to the Panasonic's exclusive “LUMIX CLUB Cloud Sync. Service”. In this cloud service, personal folder is allotted to the DMC-GH3 users to upload image data anytime to transfer the image saved at this space to Facebook™, Flickr™, Picasa, Twitter or YouTube. With the LUMIX CLUB Cloud Sync. Service, not only full-resolution photos but also HD quality videos can be synchronized among the compliant electronic devices you are using (e.g. PC, smartphone and AV equipment) or transferred to the web services as you like. The Wi-Fi function also allows playback of images on the DLNA-compliant VIERA HDTV for viewing in private or public.
Panasonic also offers a full line up of lenses that reinforce the LUMIX GH3. The LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) is already on the market. In addition, Panasonic is releasing a new fast F2.8 telephoto zoom lens LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S. (H-HS35100) to introduce with the LUMIX GH3. These two lenses achieve high resistance performance against splash and dust when combined with the LUMIX GH3.
The LUMIX G lens line-up includes a variety of models with superb image rendering, such as Leica lenses and smooth, silent power zoom lenses suitable for video recording. This is the largest line up of interchangeable lenses for a digital single lens mirrorless camera. And Panasonic will continue to develop and introduce new lenses with distinctive features.