As part of its continuous efforts to support humanitarian initiatives, PepsiCo-Jordan[m1]  sponsored the 21st International Dead Sea Ultra Marathon (DSUM) for the eighth consecutive year. Organized by Run Jordan on Friday 4 April, 2014, the Marathon’s full proceeds were donated to the Neurological Society to provide patients with the financial help they need to undergo necessary surgical procedures.
Under its sponsorship, PepsiCo-Jordan distributed its Aquafina bottled water, the Marathon’s official and exclusive source of pure drinking water, to participating runners at a number of water stations along the 10km, 21km and 50km race routes.
“PepsiCo-Jordan and Run Jordan share the vision of supporting humanitarian causes, as well as encouraging local community members to exercise and lead a healthy lifestyle. Our longstanding partnership with Run Jordan is one that we are very proud of, and we are delighted to have participated for the eighth time in the Marathon which attracts runners from across Jordan, the region and the world every year,” commented PepsiCo-Jordan General Manager Eng. Nidal Hamam.