PepsiCo-Jordan revealed that it is organizing a concert featuring popular Egyptian singer Sherine Abdel Wahhab andArab Idol contestant Yousef Arafat. Announced during a press conference held on Tuesday 22nd October, 2013, the concert is scheduled to take place on Friday 1st November, 2013, at the Prince Hamzah Sports Hall in Al Hussein Sports City.
Organizing this concert emphasizes PepsiCo-Jordan’s ongoing efforts to support music and arts. It also corresponds with Pepsi’s new slogan, entitled Yalla Now, which represents a progressive mindset and lifestyle and spurs young individuals to live life to the fullest and aspire towards a bright future brimming with possibilities. The Yalla Now slogan encourages youth to love life and adventure, and motivates them to seize the moment and succeed on different fronts.
The concert’s proceeds will go to the Positive Water Balance Project, which is implemented by the Ministry of Water and Irrigation (MWI) and was adopted by PepsiCo-Jordan in 2011. The Project is aimed at restoring 567sqm of water through water harvesting and mitigating water loss.
Eng. Rateb Al-Adwan, Director of the Water Desalination Department at the Ministry of Water and Irrigation, stated, “We would like to thank PepsiCo-Jordan for continuously organizing activities and events that actively contribute to local community development and environment conservation, especially in the area of water reservation.”
In turn, Eng. Nidal Hamam, General Manager of PepsiCo-Jordan, commented, “PepsiCo-Jordan has always been a keen supporter and organizer of various large-scale music events that cater to youth’s interests and dynamic lifestyles. We also strive to donate these events’ proceeds to projects and initiatives that actively contribute to sustainable development within the local community, particularly within the water sector.”
Concert tickets can be purchased from TAJ Lifestyle and Istiklal Mall, or online through www.karasi.com . Ticket prices: JD 10, JD 15 and JD 20.