Bringing the Spirit of Qatar to London during this summer’s Olympic Games, Qatar Tourism Authority (QTA) will be participating in Bayt Qatar, the official Olympic home for the Qatar Olympic Committee (QOC) in London during the summer Olympic Games.
Taking part in the excitement and festivities, Qatar will be strongly represented by a host of strategic partners in addition to the QOC, such as the QTA, Aspire Zone Foundation, International Center for Sports Security, Qatar 2022, Qatar Science & Technology Park, Qatar National Bank, Qtel, Qatari Diar, Msheireb Properties, Qatar Museums Authority and Doha Film Institute.
From the 26th July to 12th August, Bayt Qatar (Qatar House) will open its doors, to offer the welcoming warmth of Qatari hospitality to the heart of London.
Mr. Issa Al Mohannadi, Chairman of Qatar Tourism Authority said: “As Qatar’s National Olympic House has a prime location on the Olympic Route Network, positioned beside theThames with views across the City, it will provide a dramatic showcase of the culture of Qatar and hospitality of the Middle East. The aim is to raise Qatar’s international profile and promote Qatar and all its national organisations to the world. With the eyes of the world on London, Bayt Qatar offers a historic opportunity to change global perceptions of Qatar and the region and also to underline how Doha has become a real centre for sport in the region and sports tourism.”
Bayt Qatar will open its doors to Royalty, Heads of State, Ministers, Dignitaries, QOC Members, IOC Members, CEOs and Chairmen, International Sporting Athletes, Local, Regional, and International Media plus many more.
The House of Qatar has been brilliantly designed to reflect traditional Ramadan decoration to celebrate itsopening during Ramadan. The use of sporting imagery on beautifully executed exhibition stands and exquisitely shaped dividers with illustrations and images of Qatar, sports personalities and tourist attractions. There is even a Souq areato reflectthe true appeal of Qatar. A Majlis has been exclusively decorated in line with traditional culture and immersive screens hang over it to bring the Spirit of Doha to the new London home of the country.
A variety of interactive experiences have been set up to underline Qatar’s commitment to sport – its sporting heritage and as a destination for World Class sport. The house also has a juice and sports bar with screens to watch television coverage and interactive games, serving refreshing juices and grab ‘n go meals by Harrods. Table football coffee tables provide interaction and additional seats with a Wii sport console mounted on the walls and live data television feed. There is a ‘Hall of Fame’ to celebrate Arab athletes and promote them to the world at large.
Bayt Qatar will offer warm Arab hospitality, giving guests the opportunity to savour wonderful local music, performances, art and culture, showcasing real Qatari experiences especially those related to sports development and empowering women in sport.
Al Jazeera Sport TV will also have a broadcast presence at Bayt Qatar.