RAK Ceramics, the world’s largest ceramics manufacturer, had its growing prominence in the global ceramics industry acknowledged last night at the Asian Leadership Awards 2013. The organisation picked up the Market Leadership Award at the event, which was held at Mövenpick Hotel Jumeirah Beach, Dubai.
Organised by the Asian Confederation of Businesses to bring recognition to companies that have contributed significantly to the development of their sectors, the Asian Leadership Awards 2013 was attended by dignitaries, VIPs and industry representatives from across the region’s business landscape.
“It is extremely gratifying to know that the hard work that everyone at RAK Ceramics has put in over the years has been acknowledged at this year’s Asian Leadership Awards,” said Mahmood. “The ethos that sets the company apart from its counterparts is technology, innovation, trend-setting products, superior quality service and sustainable operations for more than two decades that makes RAK Ceramics truly a market leader. The brand has gone from strength to strength as not only the bench-marker in the industry, but also a people’s company by giving the best value for money,” he added.
RAK Ceramics has an estimated market share of over 60% of ceramic tiles and sanitaryware business in the UAE. The company exports 85% of its local production contributing to country’s import-export balance. Further, RAK Ceramics has been able to penetrate new market segments with its pioneering products and establishing distribution network in over 160 countries. The company has recently achieved unprecedented milestones of sales of 1 billion sq.m. of tiles and 50 million pieces of bathware within two decades.
RAK Ceramics’ profile has increased in the global ceramics industry following its aggressive investment in the latest technologies, which has been a key factor in allowing the company to introduce numerous ranges of new products to the market each year. The company targets architects, project developers and retail clientele, focusing on customers who are trend-oriented and who look for quality world-class brands. RAK Ceramics pursues these approaches in local regional and international markets, which allows it to reach as broad a customer base as possible and ensures that the brand has a distinctive and identifiable set of values.
The Asian Leadership Awards was established to recognise achievers and future business leaders, with the annual activity attracting the best companies from across the pan-Asian region. The occasion is used to highlight and reward these organisations for their ability to steer their businesses through turbulent times through the application of best of business practice. RAK Ceramics is no stranger to the event, having received Asian Leadership Awards for ‘Best in Managing Health at Work’ and ‘Most Innovative Company’ in the years 2011 and 2012 respectively.
“It has been our corporate strategy to leverage new technological advances to create more value-added services for our clients and enhance the overall customer experience,” said Mahmood. “RAK Ceramics will continue to be a leading global innovator of ceramics industry by adopting a pro-active approach in introducing pioneering products in different market segments.” he added.
As the world’s largest ceramics manufacturer, RAK Ceramics has an annual global production output of 117 million square metres of ceramic and porcelain tiles and 20 million pieces of tableware. The combined amount accounts for around USD 1 billion in global sales. In 2012, the company achieved the milestone figures of supplying 1 billion square metres of tiles and 50 million pieces of bathware worldwide.