RAK Ceramics, the world's largest ceramic tiles manufacturing company, won Corporate Communication Award at the 3rd CMO Asia Awards held recently in Singapore.
The award was based on RAK Ceramics’ strong and consistent presence in the print, online and various digital media covering topics of brand image, industry leadership, innovation, production technology, eco-friendly product range and CSR activities during the last one year. Abdulla Mahmood, General Manager of Marketing and Corporate Communication of RAK Ceramics bagged the award on behalf of RAK Ceramics as Corporate Communication Professional of the Year.
Recognising excellence in branding and marketing across the Asian region, the CMO Asia Awards have been organised by the USA-based CMO Council, and continues to honour superb levels of achievement. The awards represent 25 countries from Asia and are dedicated to the highest levels of knowledge exchange through though leadership and peer networking opportunities.
Abdulla Mahmood said: “I am extremely honoured to receive the award on behalf of RAK Ceramics as it highlights the continued poise and passion we infuse in our every undertaking. Recognition by the prestigious CMO Council adds sustenance to our position as the world’s leading manufacturer of ceramic tiles by underlining the steadied steps we have taken in order to secure this achievement”.
“Corporate communication is one of the key elements of a strong corporate brand image and RAK Ceramics has been proactive across the various media channels whether it’s the traditional media such as print, radio and television or the digital media including online and social media, highlighting RAK Ceramics’ technology, innovation, milestones, eco-friendly products and CSR activities was effectively communicated to our employees, end-users, clients, distributors, trade partners and stakeholders” Mahmood added about the role of corporate communication in consolidating RAK Ceramics’ brand across the media.
RAK Ceramics shares the honour alongside international heavyweights Microsoft , Coca Cola, P&G, Google, Citibank, Unilever, Emirates, Adidas, HSBC, Yahoo and HP, to name a few. The company was chosen for excelling in the following criteria: market dominance, brand longevity, goodwill, customer loyalty and market acceptance.
The most recent accolade comes following the recent announcement that the company has now produced enough tiles to cover an area of ‘One Billion Square Meters’ since production commenced in 1991. The Superbrand has also received its fourth consecutive UAE Superbrand Award in 2012 and has been named one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and has also received the MRM Business Award for manufacturing – the most prestigious manufacturing award in the UAE. RAK Ceramics has also been labelled Best Brand at 2010 Middle East Business Leaders’ Summit and Awards in Dubai, and is officially recognised as the world's largest manufacturer of ceramic tiles by Ceramic World Review.
In addition to this, Mahmood participated in the CMO Council’s Multi-Regional Advisory as MENA Advisory Board Member. As such, he took part of deliberations regarding the region’s marketing challenges, complexities and success. Also up for discussion are the best marketing innovations, case studies, best practices and market insights that will benefit the growing regional knowledge base as a whole. In fact, recently RAK Ceramics’ global success story was featured in the Peer Sphere CMO Council Journal circulated amongst CMOs’ of Fortune 500 companies and leading global organisations with overwhelming response from the global marketing fraternity.
“For over two decades we have rightfully held our stake as a leading provider of ceramics, making our way to the world’s largest. The fortitude with which we adhere to the best practices and principles has made it possible to be in the position we find ourselves today – at the very top” said Mahmood on RAK Ceramics’ growing clout in the global industry.