RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has reaffirmed its strong presence in the European market following a successful showcase of its latest collections at the Castorama Fair 2011 in France. Europe continues to be a lucrative destination for RAK Ceramics’ products and the company’s aggressive marketing campaign and participation in various high-profile industry events has contributed in generating greater interest for the RAK Ceramics brand in the region.
The RAK Ceramics showcase at the Castorama Fair 2011 was headlined by latest top-of-the-line products such as Prism and Sensation in the unique tile size of 25 x70. RAK Ceramics further revealed that the fair is an ideal place to develop a new network of retailers in France and European countries and exclusive presentations helped generate strong sales leads from clients and distributors in European countries.
Abdallah Massaad, Deputy CEO, RAK Ceramics, said: “Europe is a very important growth destination for RAK Ceramics because of the exceptionally huge demand for premium-quality ceramic tiles and bathware in that region. Quality, innovation and creativity are key elements that have helped RAK Ceramics standout in the European market and the Castorama Fair 2011 was certainly an excellent venue to demonstrate these strategic advantages of the RAK Ceramics brand before our target audiences.”
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.