Ramada Downtown Dubai, located in Dubai’s most prestigious and vibrant district, takes part in the international observance of Breast Cancer Awareness Month. To show its support, the property will foster discussions in its social media platforms including Facebook and Twitter to help raise awareness about the disease.
The property will also provide assistance to Safe and Sound Burjuman Breast Cancer Awareness Program, in order to extend aid to a greater number of women in the UAE. The organisation is one of the largest, most comprehensive campaigns in the UAE, which focuses on the key message of survival through early detection and treatment.
Wael El Behi, General Manager, Ramada Downtown Dubai, commented: “We are proud supporters of the breast cancer awareness campaign as we believe that this is a very important initiative for women. Awareness is key in preventing and treating the disease and supporting this cause is tantamount to saving lives.”
In addition, the hotel’s frontline staffs are advised to wear pink pins and ribbons for the entire month of October to serve as reminders to the guests and employees about the ongoing campaign. Ramada Downtown’s website also features the ‘think pink’ and ‘support breast cancer awareness campaign’ images.