In line with its ongoing Corporate Social Responsibility initiatives, Ramada Downtown Dubai launches “Hope for Cancer”, a year-long campaign aimed at supporting cancer patients in the UAE and helping raise awareness about the disease.
The campaign is organised in partnership with Friends of Cancer Patients Society (FOCP), a charitable, volunteer-based foundation under the umbrella of the Supreme Council for Family Affairs in Sharjah. Ramada Downtown will roll out a series of activities for the entire year including awareness campaigns, regular visits in cancer wards to reach out to the families and friends of patients, participation in various fund raisers and providing occasional complimentary stay to selected patients.
In a recent stay of one of the cancer patients supported by the property, Ramada Downtown arranged a tour of Burj Khalifa and other attractions in Downtown Dubai, in which the patient expressed her gratitude for the hospitality and generosity extended by the team.
Samir Arora, General Manager, Ramada Downtown Dubai, said: “Our hotel continually aims to give back to the community through our various CSR initiatives. This year, we have decided to focus on reaching out to cancer patients and their loved-ones, as it is one of the toughest disease to deal with, psychologically and financially. We hope to help ease their burden by passing on a message of hope, helping create awareness and encouraging other organisations for support. Also, I would like to commend the team for their altruism and dedication for this notable initiative.”
Ramada Downtown Dubai has been actively involved in various CSR activities in the past years including elderly home visit, clothes and linen donation, and participation and sponsorship in different charitable trusts.