Ramada Downtown Dubai, located in Dubai’s most prestigious and vibrant district, recently hosted a fashion show launching the Reewaj Collection from designer Sadia Ahmed Mughal. The successful event featured the latest collection of casual and formal wear from the designer who loves to combine different colours and cuts to create designs that suit the taste of their growing clientele in the UAE.
Wael El Behi, Executive Assistant Manager, Ramada Downtown Dubai, said: “We are pleased to have hosted the launch of the beautiful collection from Ms. Sadia. It was a very successful event and we had a good turnout of attendees who all admired the dresses because of its stunning colours and designs!”
Sadia and her sister Ayesha started the business in 2010 and opened their flagship store Al Yazan, located in Sharjah. “We always wanted to promote Pakistani fabric, colour patterns, and different types of embroidery from different areas of Pakistan. With the help of some Pakistani designers and our cuts, our clothes are really becoming popular not only in this part of the world but across the globe,” said Sadia.
The team attributes their success to their mother who is the real hand behind the designs. “Being bankers by profession, we couldn't travel to Pakistan for embroidery and buying fabric. The credit goes to her for understanding our ideas and converting them into the designs we want. She takes care of all the work for us in Pakistan, from selecting the right fabric to dying and embroidery. She travels to the remotest area of Pakistan specifically in Punjab to source for the materials. We have a very dedicated team of tailors over here and it’s only because of them, that we are able to provide our customers our designed cloths at the best possible price,” she added.
The show was fully supported by the team of Ramada Hotel & Suites Ajman headed by Iftikhar Hamdani, General Manager.