Samsonite Group – the worldwide leader in travel solution– recently unveiled its newly-renovated Classic Store at Deira City Centre. The store, which underwent renovation over the last 2 months, sports a brand new look and has a modern feel to it.
The store has a new open-concept layout, designed to showcase brand Samsonite in an environment that reflects the brand’s history of innovative product design and philosophy. The store displays are inspiring and sharp that clearly communicate the brand’s image.
In his comments, Jai Krishnan, Vice President Middle East, East Africa & SAARC at Samsonite, said: “We are delighted to re-open our new-look store at the iconic Deira City Centre, perfectly complementing our portfolio of world-class luggage solutions. In line with the changing business landscape and our aggressive expansion plans, we felt the need to re-energize the look of the store to make it more welcoming & interactive with a spacious and minimalist feel. We are confident the new look will be liked by our customers.”
He added: “UAE plays a pivotal role in our regional expansion strategy and presents interesting opportunities for Samsonite’s growth. We aim to further enhance our retail footprint here by opening three more classic stores, taking the total number of Samsonite classic stores to 16 across the country.”