Samsung Electronics Levant a global leader in digital media and convergence technologies, announced sponsoring Jadal’s second video clip “Ana Bakhaf Min El Commitment” from their latest album “El Makina”.
Mr. Fadi Abu Shamat, Head of Corporate Marketing at Samsung Electronics Levant commented by saying: “Jadal is one of the most unique bands that introduce modern and contemporary art, and address youth issues and concerns. And we are proud to continue our support to them, as we stress on our commitment toward young Jordanian talents”.
The new video clip “Ana Bakhaf Min El Commitment” featured Samsung’s newest flagship GALAXY Note II, which represents a new segment of smart devices that combines the features of smartphones and tablets in one handset, as GALAXY Note II meets the requirements of youth and their needs to stay connected on the go, while it offers endless possibilities to increase users creativity and productivity with the ease use of the S Pen.
Stemming from its commitment towards youth, Samsung Electronics Levant sponsored various initiatives designed for the development and enhancement of youth and their talents; such as the launch of Jordanian Band Jadal’s new album named “EL MAKINA”, and the “Madrasati” initiative, where Samsung aimed to facilitate the proper educational environment and tools for the children to set them on the right track. As well as adopting the young talented fashion designer Raya Bsharat at the Mercedes Fashion Week held in Amman, in addition to sponsoring BAB 2nd and 3rd Concerts that gathered a large number of artists under one roof.
It’s worth mentioning that Jadal, the Jordanian Rock band was first established by the Musician and Composer Mahmoud Radaideh during the year of 2003 where they released ‘El Tobah’ (Repentance), a cover of Abdul Halim Hafez’s legendary love song their musical style, coined as Arabic Rock, then released the song “Salma” followed by “Bye Bye Azizi” and various other songs that led into a huge success among the Jordanian and Arabic youth culture to be later coined as an Arabic Rock Band that shined with their uniqueness and mixture between the Arabic culture generally and the Jordanian culture specifically combined with the western Rock in harmony. Jadal now celebrates their ongoing success by launching their new album and top it out with tours in the Arabic region and Europe.