Samsung Electronics Co., a global leader in digital media and digital convergence technologies, announced that it will be reteaming with James Franco, Oscar-nominated actor, director, photographer, musician and poet, on a party season campaign for the new GALAXY Camera. Sharing his own photography expertise, Franco will not only direct and star in a new video for the GALAXY Camera, but will use the device to give his fans a real-time insight into one of the busiest careers in Hollywood through his social networks and show fans how they can also achieve great pictures during the holiday season. This video will be the third time Franco and Samsung have collaborated this year, previous productions include, “Fact Checkers Unit” and “The Ultimate Multi-tasker,” a video for the GALAXY Note 10.1.
With acclaim as an actor, screenwriter, director and trend setter, James Franco also channels his energy into a host of other creative projects, including photography, creating a hectic schedule which demands a way of capturing and sharing his world in an instant. The need to shoot high quality images on-the-go creates a great opportunity to work with the GALAXY Camera.
The new GALAXY Camera is the first device to combine the connectivity of a smartphone through 3G/4G + Wi-Fi, the full capabilities of Android 4.1 (Jelly Bean), including access to over 600,000 apps in Google Play, with the imaging quality of a high-end camera. The GALAXY Camera comes with a 21x super long zoom, a 16M BSI CMOS sensor and 15 different ‘Smart Modes,’ allowing customers to shoot and share professional style photos instantly.
From December 18, 2012 to January 5, 2013, Franco will be putting the GALAXY Camera to the test at the height of the holiday season, shooting, editing and sharing high quality photographs as he posts them on his personal Twitter  and Facebook  pages. Franco will also share his advice for partygoers on capturing the festivities in even the most challenging shooting environments through a fun video where viewers will see him navigate a variety of party scenarios which would put even the most seasoned photographer to the test. To view the video, visit the Samsung Mobile YouTube page .
Speaking about his involvement with the project, Franco said, "I need a camera that can really support me creatively as well as work on the go. That's what I like about the GALAXY Camera--it has great creative tools like Photo Wizard and has the capability to share my work instantly."
“James Franco has carved a near-unique niche for himself as a star of seemingly limitless versatility, by always turning his hand to new creative projects and juggling multiple careers. His ability to find inspiration in any field makes him the perfect fit for the GALAXY Camera, said Heesun Kim, Director of Global Mobile Marketing at Samsung. “We are excited to see him shoot, edit, and share his busy life seamlessly and instantly but now in high quality images with the GALAXY Camera. His social scene over the holidays is sure to take followers on a fun and inspirational adventure.”
James will not be the only one using the GALAXY Camera to keep his friends updated this holiday season. Across New York and London, people are embracing the inspiration they see around them in their city in an exciting bid to win their very own GALAXY Camera, in the ‘Share your Now’ challenge. From December 10, 2012 to February 10, 2013, Londoners and New Yorkers can upload images which show how much they love their respective cities to www.timeout.com/shareyournow . Five winners a week from each city will be chosen to receive a GALAXY Camera. In addition, three overall winners from each city will be given the chance to have their own image be on the cover of Time Out magazine, as well as a luxury holiday trip to the opposing city for two.