As part of their regional expansion plans, Sophos  today announced that they have signed Computerlinks as their new Value Added Distributor (VAD) for the Middle East region. This partnership will see Computerlinks distributing Sophos’ complete range of security solutions through its solid channel network across the region.
Speaking on the partnership, André Scheffknecht, Vice President NEEMEA, Sophos, said “The Middle East region is very important for Sophos. Over the last few years, we have established our position as ‘the vendor of choice’ for end-to-end security solutions with Enterprises in this region. Our focus in 2013 is to further strengthen our market reach and address the ever-growing SMB segment across the Middle East. Computerlinks, with its market knowledge and strong expertise in security value-added distribution, was the perfect choice for our new regional partner.”
“There is a huge demand for security solutions in the SMB market and our focus is to make security easy and usable to address 99% of their pain points. The value Computerlinks brings to the table is their pro-active channel and our strategy to enable our partners to sell, install and maintain our products. We are confident that Computerlinks will be a great partner, who will play an important role in educating and training our channel partners.This partnership will help us deliver our technological innovations along with optimum value to our customers,” Scheffknecht added.
As part of the agreement, Computerlinks will distribute Sophos’ complete range of solutions including Endpoint Security, Encryption and Data Loss Prevention (DLP), Web and Email Protection, Mobile Control and Sophos Network Security and Unified Threat Management (UTM). Computerlinks will work closely with Sophos to provide comprehensive customer support, greater flexibility and immediacy in terms of access to the local team, as well as delivering broad access to Sophos solutions.
“Sophos offers end-to-end solutions and that’s exactly what most of the vendors are asking us to play in this market. Since we are strong in the enterprise space and have had a major push into the mid-market, we will continue to do this year as well,” said Lee Reynolds, MD, Computerlinks, MEA and APAC. “We will fully utilize our market expertise and regional know-how to develop a strong sales channel and tightly connect our product marketing initiatives to ensure proper channel fulfillment. We are working closely with the Sophos to help expand their local market presence.”
Computerlinks will offer its channel partners several value-added services to help them sell Sophos’ solutions better. Together with Sophos, they will conduct seminars and training programmes for their partners as well as offer pre-sales, implementation and post-sales support.