Starwood Preferred Guest (SPG ), the world renowned and award-winning loyalty programme from Starwood Hotels & Resorts, will be celebrating the Holy Month of Ramadan with its members across a number of properties in the Middle East, Africa and Indian Ocean.
During Ramadan, SPG members will receive a 20 per cent discount on Iftars at 37 participating Starwood hotels in the Algeria, Bahrain, Egypt, Gambia, Jordan, Saudi Arabia, Lebanon, Mauritius, Morocco, Nigeria, Qatar, Tunisia, UAE and Uganda. Iftar guests at participating hotels will also have the opportunity to sign up for SPG on the spot, allowing them to benefit immediately from the discount.
Celebrating the heritage of selflessness during the Holy Month, SPG is also launching its Ramadan Giving contest, in which members will have the opportunity to nominate a friend or family member to share a VIP package to the Formula One Abu Dhabi Grand Prix in November. The Formula One package will include full-day VIP passes, exclusive Formula One hospitality and access to the pit lane during the pit lane walk. The winners will also have an exclusive meet-and-greet with one of the MERCEDES AMG PETRONAS drivers along with merchandise from the team. To top it off, the winners will be hosted at the luxurious The St. Regis Abu Dhabi, which will open later this year.
To take part in the Ramadan Giving  contest, during their dining experience, members will be asked to nominate a close one and explain why they think they would be worthy of winning. The nominee and the SPG member would then get the chance to win the Formula One VIP experience. Each participating property in the Middle East will submit their best nomination for the grand prize, which will then be announced in the first week of September. All runner-ups will receive a complimentary dining experience for two at the hotel restaurant where they registered.
“The Holy Month of Ramadan is a great opportunity for us to offer our SPG members more meaningful benefits and give them the chance to enjoy quality time with their family and friends,” said Steven Taylor, Vice President Marketing, Starwood Hotels & Resorts. “We are excited about adding the Formula One VIP experience to our Ramadan campaign this year. This region has a large number of motoring enthusiasts, many of which are valued SPG members who would appreciate the chance to share this once-in-a-lifetime opportunity with a family member or friend.”
SPG: Starwood’s Award-Winning Loyalty Programme
Launched in 1999, SPG is known today as the industry’s leading loyalty programme, offering travellers the opportunity to earn and redeem points in over 1,000 hotels in more than 100 countries. SPG is designed as the simplest, most flexible and rewarding programme in the industry.
With some of the world’s best known, best loved and most luxurious hotel brands to choose from including St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft and Element, SPG gives members more of what they deserve, for less.
In 2007, the programme launched the groundbreaking SPG Moments, which offers a series of auctions for exclusive and once-in-a-lifetime experiences. Since then thousands of members have transformed their Starpoints into extraordinary lifestyle events such insider access to red carpet movie premieres, live concerts by top artists, championship sporting events, private dinners with world-renowned chefs, and more. Moments in the Middle East have included an exclusive meet-and-greet with legendary singer Tom Jones during his concert in Abu Dhabi, VVIP access to Dubai’s first annual ‘dXb Beach Festival’, Meet-and-greet with comedian Russel Peters and more recently, VIP access to the Madonna’s concert in Abu Dhabi.