A specialized global report revealed that STC has topped the list of the most influential commercial brands in KSA in 2012. The findings came after STC achieved an incremental rise in brand value by 10% in 2012, compared to the previous year. The company furthermore maintained its position amongst the best 50 commercial brands across GCC countries for the year 2012, according to ‘Brand Finance plc’ of Britain.
A new report released by ‘Gulf Marketing Review’ revealed that the rising value of STC brand will reflect positively on the future economic value of the Saudi telecom giant as it has accrued a rise in brand value up to US$ 231 for the past year, and earned an AA credit rating with positive outlook.
‘Brand Finance plc’ is a highly specialized British brand valuation company whose main mission is to provide valuation for intangible assets worldwide. The company releases an annual study of the world's best brands, based on a thorough market research carried out by top-tier teams, operating in conformity with global brand valuation standards in the various sectors that comprise the global economy.