Umniah has signed a strategic partnering agreement with Rainbow Theatre, one of the Kingdom’s most influential cultural centers. The agreement reflects Umniah’s dedication in supporting Jordan’s culture, art and talented youths, as well as maintaining its vision of raising cultural awareness among the younger generations.
Umniah’s partnership with Rainbow Theatre has commenced with a ceremony at the theatre and included the initial broadcasting of a locally made film to promote Jordan’s art and culture.
Rania Abu Khader Salfiti, Umniah’s Corporate and Marketing Communications Manager said: “The main reason behind our new partnership with Rainbow Theatre is to support one of Jordan’s many artistic and cultural centers. It is aimed at increasing the understanding and the appreciation for local art while at the same time, encouraging creativity among Jordanian youths.”
Abu Khader Salfiti also added: “Umniah cares deeply about the Kingdom’s art and culture as they both are lacking proper attention. In addition, they are important for the society’s identity, and further contribute to Umniah’s sense of belonging to the Jordanian society and culture.”
The General Manager of Rainbow Theater, Yazan Ghazzawi, said: “The support given by large-scale companies such as Umniah is essential in promoting the Kingdom’s heritage as most of the theater’s activities have to do with stimulating local talents.” As Umniah continues to expand in its operations, it currently boasts ownership of a number of assets and has growing partnerships and initiatives to support Jordan’s talented individuals. Umniah is also known for its key role in organizing artistic and cultural events throughout Jordan. During its yearlong partnership with Rainbow Theatre, Umniah will sponsor all the events and activities carried out by the center, particularly in regards to their artistic and cultural events set up for the gifted Jordanian youths.
It is worth mentioning that since October of last year, the Rainbow Theater has resumed its work and revived the reputation it had in the 1950s as one of the country’s leading cultural hubs; not only limited to movie screening.