During the special ceremony, which was held at the Regency Hotel on Monday, 10 February, VIVA, Kuwait’s fastest-growing and most developed telecom operator revealed the new VIVA Dawri shields and medals which will be used in all future matches, both locally and abroad. VIVA also unveiled VIVA Dawri’s new anthem orchestra music together with the logo animation, as part of the company’s support of Kuwait’s National football team. The unveiling was attended by senior representatives from VIVA, the Kuwait Football Association (KFA), Kuwaiti sports personalities, as well as the press and bloggers.
Commenting on the occasion, KFA's Chairman and Chairman of the National Olympic Committee, Sheikh Dr. Talal Al Fahad Al-Ahmad Al-Sabah said: “We are pleased to reveal today for the first time, the new VIVA Dawri shields and medals, as well as the anthem, which will be played at future matches along with the new animated logo. I am sure the new anthem and animation, together with the new VIVA Dawri shields and medals, will help to inspire our supporters and players and encourage even greater commitment to the future of football in Kuwait. This is an impressive feat by VIVA, and I thank them for their committed efforts to support teams at regional and international competitions. This will help us in meeting our objectives and usher the beginning of professionalism in sports marketing amongst the Kuwait’s football community.”
VIVA's Chief Executive Officer, Eng. Salman Bin Abdul Aziz Al-Badran said: “VIVA has made tremendous efforts since its inception to support the sports sector, and it will continue to help expand the sports movement and encourage the journey of Kuwaiti national teams as part of its corporate social responsibility strategy. We are very proud of our partnership with KFA and pleased to share with you the latest developments from our branding team who have created this anthem to be played before each time the Kuwaiti national team plays a game. We want the name of VIVA to become synonymous of sports sponsorship to all Kuwaiti football teams.”
“Signing a long-term partnership with KFA is in line with our corporate strategy that stems from our belief in the importance of the sports sector and the KFA’s role in reviving football in Kuwait. This will have a positive impact on both, the individual and society as a whole,” Al Badran added.
Al-Badran concluded: “I would like to thank the KFA officials, especially Sheikh Dr. Talal Al Fahad Al-Ahmad Al-Sabah, for giving VIVA the opportunity to be the official sponsor of the Kuwaiti league and share its vision of developing players in all facets of football and work hand in hand towards a better future in sports.”
With the partnership agreement, VIVA intends to present the VIVA League logo in continuation of its collaboration with KFA that was initiated in 2011. In light of its strong belief in the importance of the sports sector and in line with its values of transparency, energy and added value, VIVA seeks to meet the needs of its clients and communicate effectively with the various segments of society especially the youth. VIVA is also committed to supporting their sport activities, showcase their promising talents, and improve their skills while contributing to the development of the Kuwait sports sector locally and internationally.