Qatari Diar – a major global force in real estate investment – has appointed MICE Group Plc to develop a state-of-the-art, 3D exhibition environment, which will represent the company’s vision at distinguished international exhibitions in the Middle East and Europe throughout the remainder of 2006 and 2007.
The new exhibition stand will make its debut in December at the world’s biggest business to business real estate platform – Cityscape Dubai. Using MICE Group Plc’s 3D booth, Qatari Diar will exhibit at this year’s Cityscape Dubai, which hosted over 23, 000 visitors, in 2005.
“We have chosen MICE as our global exhibitions partner as Qatari Diar is committed to partnering with industry leaders who will help us achieve our long term marketing objectives and brand strategy,” said Leanne Arnold, Director of Marketing, Qatari Diar.
“Qatari Diar will work closely with MICE to develop an innovative exhibition environment that aims to convey our company’s vision of sustainable development at international exhibitions, such as Cityscape and MIPIM Cannes,” she said.
As the name behind Qatar’s largest domestic project, Lusail, and with upcoming project launches in Morocco, Egypt and Oman, Qatari Diar’s latest communications appointment furthers the company’s campaign to increase its worldwide reach.
Headquartered in the UK with over 40 offices worldwide, MICE Group Plc is an international marketing services group that consists of 64 companies, which provide experiential marketing solutions for the world’s leading brands.
“MICE is looking forward to supporting Qatari Diar’s integrated communications campaign by communicating the Qatari Diar brand and vision in a way that embodies the company’s commitment to long-term investment in the communities where its projects are located,” said Brian Shepherd, Chief Executive Officer, MICE Group Plc.
“Our appointment as global exhibition partner to Qatari Diar is important to us because it reinforces our belief that the investment we have made in worldwide creativity and delivery capabilities are respected and understood by our international client base.
“Our goal is to create an exhibition experience for Qatari Diar which will set the company apart from other exhibitors and engage exhibition participants through a 3D space that utilises multi-media and interactive presentations and emulates the style, quality and high standard of Qatari Diar developments,” he said.