Middle East consumers are continuing to dine out, with a seven percent rise in restaurant spending. Consumers who are members of restaurant or hotel loyalty programs in the Middle East are dining just as often as last year and are spending significantly more per visit, reported HMC.
HMC used its Loyalty Marketing Index for the Middle East, based on 35 four and five-star hotels located throughout the region, to track trends in loyalty member spending for the first two months of 2003.
According to HMC vice president and area director Robert Fadel, members increased their spending per cover by more than seven percent from a year earlier, and this held true across the survey in markets including Kuwait, Bahrain, Jordan, Lebanon, Oman, Qatar, Saudi Arabia, Yemen, and United Arab Emirates (UAE). — (menareport.com)
© 2003 Mena Report (www.menareport.com )