Sabre Travel Network Middle East and AIR MILES today announced that they launched a loyalty programme for air bookings made in the UAE region. The loyalty programme will enable Sabre Connected agencies in the region to accumulate reward points when making air bookings through the Sabre global distribution system (GDS). The programme will apply to all airlines and for all rates.
This is Sabre Travel Network Middle East’s first loyalty programme in the region. Daniel Naoumovitch, the company’s acting CEO, said: “We are very excited to be launching this initiative which we feel will demonstrate our commitment and appreciation to our loyal customers”.
David Battiston, general manager of rewards management Middle East, said: “We are delighted Sabre Travel Network Middle East are joining the Air Miles programme. Reward programmes such as these are an important part of business today, and I am confident that this one will be an outstanding success.”
Travel agents will also be able to collect Air Miles that can be redeemed for products from over 100 retail companies.
Travel agents will be able to register with the programme online through the AIR MILES website. Customers with an existing Air Miles card will be able to accumulate points earned through their bookings to their account by updating the necessary details on the website.
Sabre Travel Network, a Sabre Holdings company, provides access to the world's leading global distribution system (GDS) enabling agents at more than 53,000 agency locations worldwide to be travel experts. The Sabre GDS, the first system to connect the buyers and sellers of travel, today includes more than 400 airlines, approximately 60,000 hotels, 37 car rental companies, nine cruise lines, 35 railroads and 220 tour operators. Key brands of Sabre Travel Network include GetThere, the leading Web-based corporate travel reservation technology, and Jurni Network, the unique leisure travel agency consortium that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence.
Sabre Holdings Corporation (NYSE: TSG) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com 
AIR MILES has been running successfully in the UK (‘Air Miles’ and more recently Nectar), Canada, the Netherlands and Spain for the ast 16 years and is managed in the UAE & Quatar by Rewards Management Middle East.There are presently over 650,000 members in the UAE and more than 1,000 people signing up for free to join the prgramme each week. Over 5.5 billion Air Miles have already been issued and on average over 330,000 members have either taken a reward or have enough Air Miles to redeem.