Sage Software has signed a strategic partnership agreement with Riyadh based Spenty Advanced Business Systems to market its mid-market customer relationship management (CRM) software SalesLogix in Saudi Arabia and other GCC countries.
CRM software helps companies to improve efficiency of the sales, marketing and support departments. Sage's channel strategy for CRM is to encourage partners to specialize in offering solutions to a specific industry. Currently, Sage has CRM partners focused on the hotel, banking and finance industry with plans to appoint a partner for the retail industry.
Since launching SalesLogix at the beginning of October, Sage has appointed four partners in the region including Spenty, Seven Seas, Algosaibi Information Systems and Solutions Middle East.
Sage Middle East is headquartered in Dubai and has partners in the United Arab Emirates (UAE), Oman, Kuwait, Saudi Arabia, Bahrain, Qatar, Egypt, Jordan and Lebanon. UK-based Sage Software revenues exceed $700 million, employing over 5,000 people globally.
Headquartered in Riyadh, Spenty is a provider of front office software, solutions and consultancy services in the region. As a SalesLogix Business Partner, Spenty specializes in advanced CRM and customer loyalty software solutions for banks and financial Institutions. — (menareport.com)
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