Occupying 12,000 sq. ft. and incorporating a fresh new design approach in line with boutique-style positioning, Shoe Mart’s new store at the Deira City Centre is an icon for the brand’s fashion-centric slant. The store opened its gates to customers on the 1st of September.
“As a brand, we have evolved significantly since our days of inception way back in 1990,” said Manu Jeswani, Chief Executive Officer, Shoe Mart. From a shoe store, we have grown to become a retail brand focused on families. Our metamorphosis into a fashion destination and then into a fashion brand is in place with the launch of this new store.”
Incorporating a more relaxed, sophisticated and understated design philosophy, the new Shoe Mart is subtler with a muted, feel from the extensive and innovative use of wooden paneling. Another new feature of the store is the display islands while the whole store has an open, welcoming ambiance.
The products in store add to the luxurious experience – while all of Shoe Mart’s new season collection is in evidence, some higher-end ranges have been especially chosen for this category of AA+ shopping.