Sales in the United Arab Emirates (UAE) has continued to boost Toshiba's share of the market for mobile computers, outstripping market growth and further closing the gap on the regional market leader.
Toshiba recorded a large sales increases in the UAE during the second quarter of 2003, while its main competitor's growth was marginal or negative, reported IDC. Toshiba's sales in the UAE grew by 40.3 percent over the same period last year, boosting market share from 22.4 to 24.2 percent and reducing the gap on the market leader by 16 percentage points while maintaining a 13 point lead on its nearest rival.
The upward sales trend was confirmed by results from Kuwait, Qatar and in Saudi Arabia, where sales grew by 543.5 percent. The Saudi market share leapt from 6.6 percent to 21.9 percent, with sales outstripping total market growth by almost seven to one. Unit sales in the Kingdom totaled 4,533 for the period compared to 720 in the first half of last year.
Market share in Kuwait and Qatar hit of 33.9 and 20.9 percent respectively for the period. Kuwait sales outstripped the nearest rival by more than two to one although competition in Qatar is more intense, with three manufacturers each claiming about 20 percent of the market.
The Computer Systems Division of Toshiba Europe is a vendor for mobile computing solutions. In addition to notebooks, the company offers servers and PDAs in Europe, Middle East and Africa under the Toshiba brand name. Headquartered in Neuss, Germany, the Computer Systems Division is a wholly owned subsidiary of the Toshiba Corporation. — (menareport.com)
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