The Chevrolet Camaro returns as the Autobot “Bumblebee” in Transformers: Dark of the Moon, which opens today, Wednesday 29 June, in 3D across the region. In the Middle East, Chevrolet celebrated the launch of the third Transformers movie with a special 3D premiere held across cinemas in Dubai, Abu Dhabi and Sharjah attended by regional media, Chevrolet customers and selected fans from Chevrolet’s Facebook page  for the Middle East.
“The Transformers franchise has helped introduce the Camaro – and Chevrolet – to a whole new generation of fans,” said Luay Alshurafa, Chevrolet regional brand manager at General Motors Middle East Operations. “Its role in the films helped make the Camaro one of the best-known cars of any kind around the world.” The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships. In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo! Autos, even though the first models didn’t arrive at dealers until late that year. This year, the Camaro continues to lead the spots car segment, fueled by the introduction of the Camaro Convertible that was launched in the Middle East in March 2011. That momentum is expected to accelerate early next year with the introduction of the 550 horsepower 2012 Camaro ZL1.