Some Arab business leaders in the region are paying up to $150,000 for a ‘charisma coach’ to help them boost their personal appeal and aid them during negotiations, Arabian Business has learnt.
Olivia Fox Cabane, who has lectured at US universities such as Stanford, Yale, Harvard and is a columnist for Forbes and The Huffington Post, is an executive coach and regularly works with many Fortune 500 companies.
According to her website, Cabane describes herself as a “star maker” and is praised for “her ability to pragmatically apply the latest in global behavioural science to everyday leadership needs, thereby improving leaders’ productivity, effectiveness and efficiency in an ever-changing, volatile world.”
Charging an annual fee of $150,000, she is increasingly working with Arab CEOs in the Middle East  and regularly travels to the region to meet clients.
“The clients are all Arabs and they've mostly been a delight to work with... 100 percent male, though I of course would be delighted to coach Arab businesswomen,” she told Arabian Business.
“The work has been fascinating... The most fascinating work I've seen anywhere. The breadth is incredible... from the obvious topics of leadership, business, persuasion, negotiations.”
The briefs she has worked on in the region include helping companies get access to clients in Silicon Valley, helping find technology startups to invest in and helping a Saudi client organise a symposium at Stanford University.
“I definitely plan to spend more time in the region, though I've met my Middle East clients in London, Miami, San Francisco, they essentially fly me out to wherever they need me. I love the projects they bring to me, and how fast they're willing to move on big things,” she added.
Her latest book ‘The Charisma Myth’ was published last year.