Dubai police  are to record an anti-narcotics song with Emirati singer Rashid Al Majid.
The track, ‘Poisons and Tears’, will address the dangers of drugs and the force hopes the record will help get the message through and deter youngsters from substance abuse.
General Abdul Jalil Mahdi, head of the Anti-Narcotics Department, said: “Rashid Al Majid proves that singers have a message for society and are not only looking to make a profit.
“This singer is famous among today’s youth and we hope it will have great impact on young people and raising awareness.” He added: “We want to use many ways to educate people and reach the young on top of the cultural and educational campaigns we are doing. Our singers always cooperate with us and we want to highlight the suffering caused by drugs.”
The song will be released at the beginning of next year.
It is not the first time that Dubai Police have collaborated with a singer. They previously worked with Hussain Al Jasmi , who is also Emirati, on a song called ‘Lost Route’ and another called ‘Enough… I’m Tired’, which they say were very successful.
The head of the education department at Dubai Police, Colonel Jumaa Sultan Al Shamsi, said the force was working hard to reach all parts of the community.
“We added social media networks like facebook and Twitter to our campaigns because young people are using new technology and their smart phones,” he said.
“Artist and songs are always popular with youths and we decided to approach them this way too. Previously, we used some footballers to help us, like Ismail Mattar, a national football team star.”
Al Shamsi said Al Majid was very keen to do the project.
Do you think the song is a good idea? Will it deter youngsters from substance abuse or will it fail to make an impact? Share your comments with us below!