In effort to preserve a culture of religion and humility , local women have launched a new cover up campaign targeted at the United Arab Emirates and Qatar to educate tourists and expatriates  to dress more decently as to preserve the culture and heritage of the Gulf states; when in Rome do as the Romans do.
Najla Al Mahmoud is a Qatari behind the "One of Us" public awareness push, which hopes to educate expatriates about appropriate dress. Specifically, she wants people - men and women - in her country to cover up between the shoulders and the knees.
Two Emirati women, Hanan Al Rayes and ASma Al Muhairi have launched the "UAE Dress Code" campaign , which has also grabbed a lot of attention on Facebook and Twitter. They express their disappointment at the sight of foreigners dressed in indecent clothing.
"Whether you like it or not, this country has its own culture that shd be respected & protected by its own people," read one of their recent tweets.
There is a strong calling for a dress code in the United Arab Emirates as more and more Emiratis are beginning to express their dissatisfaction at the lack of culture respect and preservation.
"We understand that some of them are tourists and they are here to have fun and i understand that expatriates don't have the same culture, but while they are here they should respect this one," said an Emirati man to this reporter.
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