Emirates General Petroleum Corporation "Emarat" seeks, through its participation for the fourth consecutive year in the Franchising Middle East 2011 Exhibition, to be held in Dubai International Exhibition and Conference Centre from the 14th - 16th March, to enhance and support its brands "Freshplus", "Bakeria", and "Café Arabicca" and to attract investors into franchising.
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat, emphasized that the Corporation endeavors to choose unique products that are launched under a trademark, within its policy and continuous efforts to innovate services that distinguish it from other competitive companies. He added that Emarat always seeks to respond to its customers' needs and expectations through the provision of quality, quick and comfortable services by carefully selected staff.
Dr. Al Shamsi also said that Emarat sees the Franchising Middle East Exhibition as an opportunity to promote its brands in a way that serves the Corporation's objectives, saying that such exhibitions provide unique opportunities for Franchise owners to share experiences and good ideas, show their products and services and explore regional business development chances, in addition to enhancing their presence in the regional and local markets.
He further clarified that the main aim of Emarat's participation in this exhibition is to meet with investors that would like to start up successful and proven ventures, and to acquire franchised trademarks within set terms and conditions, the most important of which is the commitment to high criteria of integrity, in addition to the ability to work within a unified system and establishing a stable financial system, high ethical practices, and experienced managerial standards that guarantee the development of these brands.
Dr. Rahma said that the success of the brand depends on its support system, marketing and promotion schemes. As such, what gives Emarat's brands strength is that they are encompassed under the umbrella of well established and credited corporation, in addition to that these brands provide high quality services and products. The operations are also enhanced by a strong infrastructure, comprehensive operation procedures, training programs, marketing plans and promotional offers, all factors that make franchising such names a good and profitable investment.
The brands that are showed by the Corporation in Shaikh Saeed Hall 1, stand E1 at the exhibition, include " Freshplus ", which is a new chain of convenience stores considered to be a modern approach to shopping, with focus on comfort and high quality. Also participating is "Bakeria", which is the first of its kind in the Middle East, and it is a chain that provides a wide selection of freshly prepared snacks and foods.
The third Emarat brand is "Café Arabicca", which complements Bakeria in the Corporation's service stations, as it offers fresh and rich coffees and drinks.
Noted that Emarat, represented by its trade names “Bakeria”, “Freshplus” and “Café Arabicca”, became recently a member of the US based International Franchise Association (IFA), which is considered the world’s oldest and largest organization representing, supporting and protecting franchising worldwide.