Emirates NBD, a leading bank in the region, announced today that it will serve as Strategic Partner of the 22nd Dubai International Basketball Championship 2011-Emirates NBD Cup, which is being held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Organised by the UAE Basketball Association, the 22nd Dubai International Basketball Championship 2011-Emirates NBD Cup will be held from January 20 - 29, 2011 at the Al Ahli Club, Dubai. Played by over 250 million people worldwide in an organised fashion, basketball is the second most popular sport on earth, after football, and is increasingly becoming popular in the Gulf.
“Emirates NBD is committed to supporting and encouraging top sporting events,” said Saif Al Mansoori, Bank’s Representative and Deputy Head, Group Marketing and Branding, Emirates NBD. “The 22nd Dubai International Basketball Championship 2011-Emirates NBD Cup is a significant event on the UAE’s sporting calendar. It is the most important basketball championship in the Middle East and attracts participants from across the globe. Emirates NBD is pleased to be a strategic partner for the 22nd edition of this event, and offer our clients an exceptional opportunity to view a world class sport right here in the UAE.”
“We are pleased to welcome Emirates NBD as the headline sponsor and a strategic partner of the 22nd Dubai International Basketball Championship,” said Abdulla Faisal Al Dossari, Member of Organising Committee and Head of Marketing-Representative of the Organising Company, UAE Basketball Association. “As a leading financial services organisation, Emirates NBD is an important pillar of the community, and its active participation and support of all community-related events is greatly appreciated. We look forward to working closely with the bank to further grow and develop sports in the UAE.”
Ten world class teams from seven countries are expected to take place in the 22nd Dubai International Basketball championship - Emirates NBD Cup this year.