Emirates NBD, a leading bank in the region, announced today the launch of DoubleSecure, a new service designed to enhance the security of existing Emirates NBD Credit and Debit Cards. The service, which has been launched in partnership with Visa and MasterCard, enables Emirates NBD Cardholders to use a personal password to further protect online transactions by adding an extra layer of security.
DoubleSecure is available through ‘Verified by Visa’ and MasterCard SecureCode the global anti-fraud systems of Visa and MasterCard, and is available only on merchant sites supported by these systems.
“Emirates NBD is the first bank in the region to launch this feature on both Debit and Credit Cards. With the highest focus on offering extensive protection against fraud on its Debit and Credit cards, Emirates NBD strives to ensure stress-free online transactions and customer peace of mind,” said R. Sivaram, Head of Cards Business, Emirates NBD. “Given the increasing use of cards online, we believe it is important to add an extra layer of security to prevent unauthorised use. DoubleSecure requires customers to confirm their identity as the authorised cardholder and ensures that the purchase can be completed only with password identification.
“Even if a customer’s card has been misplaced, DoubleSecure ensures that online purchases can only be completed by the rightful owner of the card, since only the owner knows the personalised password. We believe this will go a long way in building customer confidence to increase use of Emirates NBD Credit and Debit Cards for online transactions,” he added.
Kamran Siddiqi, General Manager for Visa Middle East said: “As one of the world’s preferred form of online electronic payment, Visa is trusted by consumers worldwide when it comes to paying for goods and services online. Innovations such as DoubleSecure enable cardholders to shop without borders, safe in the knowledge that their transaction is secure.”
“For 40 years, MasterCard has pioneered security innovations and we continue to be committed to ensuring MasterCard cards are safe, secure and reliable,” said Eyad Al-Kourdi, Vice President and Country Manager, UAE, MasterCard Worldwide. “At MasterCard, we remain focused on implementing best practices and technologies to ensure that consumers, merchants and our customer financial institutions are better protected from fraud in the online world of e-commerce and that their privacy is respected and protected. We are delighted to team up with Emirates NBD to offer MasterCard cardholders added protection, while at the same time giving merchants the enhanced payment guarantee they need to expand their business and serve their customers."
Customers can enrol into DoubleSecure through any of the participating merchant websites that display the logos: ‘Verified by Visa’ and MasterCard SecureCode. Enrolment is a simple one-time process, and can be completed by following instructions displayed while transacting on participating merchant sites. The steps include entering an 8-digit authentication code that is sent to the customer’s mobile number maintained in the bank records, and the creation of a unique 8-character personal password.
Once enrolled into Emirates NBD DoubleSecure, customers will be prompted to enter their password to complete the transaction, every time they make a purchase online. Emirates NBD is offering enrolment in DoubleSecure at no charge to all its cardholders.