Emirates NBD, the leading bank in the region, announced today that it will continue its association with the Dubai Shopping Festival (DSF) for the 16th consecutive year, and will serve as a sponsor for Dubai’s annual shopping and entertainment event.
Emirates NBD has been a supporter of DSF since it was first introduced in 1996 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Scheduled to begin on January 20, 2011, the 32-day DSF 2011 is expected to increase tourist inflow into Dubai and provide a significant boost to the Emirate’s tourism and retail sector.
The annual Dubai Shopping Festival has emerged as a mega tourist event in Dubai with the inaugural DSF attracting around 1.6 million tourists and visitors from across the world. By 2009, and the 14th edition of the DSF, the number of visitors had more than doubled to touch 3.35 million and the total spend at the event touched AED 9.8 billion.
“As the Middle East’s leading bank with a multicultural customer base, Emirates NBD is committed to supporting all community-related initiatives that also contribute to the economy of the emirate,” said Saif Al Mansoori, Bank’s Representative, Deputy Head – Group Marketing and Branding, Emirates NBD. “Dubai Shopping Festival has become the leading shopping and entertainment event in the region attracting tourists from across the world. Emirates NBD is delighted to support this event once again as it represents the best shopping and entertainment experience the city has to offer.”
To celebrate the 16th edition of DSF, the Retail Cards Business at Emirates NBD is also launching a dedicated promotion for its cardholders themed: “Triple the fun.” Cardholders using the Emirates NBD Card during DSF 2011 can benefit from three exciting offers. These include 30 two-night packages for two at the customer’s choice of destination from among Istanbul, Cairo, Colombo, Beirut, Amman and Salalah (one winner per day), 30 winners to get 100 per cent of their DSF spend back with a maximum limit of AED 5000 per customer (One winner per day) and zero per cent easy instalment plan across 300 locations for all purchases including jewellery, furniture, electronics and appliances.
“Emirates NBD is constantly focused on providing greater benefits to our cardholders by offering them exceptional returns on their card spend, through innovative schemes,” said R Sivaram, Senior VP and Head of Retail Cards Business, Emirates NBD. “DSF is an ideal platform to launch such card-related promotions as there are several sales and special deals on offer and customers can get further advantages from shopping. We encourage our cardholders to avail of these offers by using their Emirates NBD cards during DSF.”