The new Egyptian film “Malaki Iskindirya,” starring young Egyptian actors Ahmad Izz and Ghada Adel has already earned a profit of 1.78 million Egyptian pounds from its first week of screening, making it the highest grossing film of the year, thus far.
The film is expected to continue raking in large profits and will likely reach 3.5 million EGP by the end of its second week of screening.
This type of success has not been enjoyed by any other Arab film.
Director Sandra Nash’at and producer Wael Abdullah chose a calculated promotional campaign for the film, which called on Ahmad to refrain from making any public appearances or even accepting any new acting offers until the film was screened.
As instructed, Ahmad disappeared from the scenes for a while until the film was released.
Ahmad is bargaining the film will be the highlight of his career. The film marks his first leading role in the cinema and he is hoping to meet the expectations of audiences throughout the Arab world.